Internet Marketing Solutions - Website
Design & Development
Website Design & Development
Your website is the foundation for all of your Internet marketing efforts.
An effective website will streamline business processes, build credibility
in the marketplace, and ultimately result in a conversion to sales. Additionally,
all other Internet marketing techniques will be supported by your website.
Through our years of experience we have learned that to produce websites that
have a real impact it takes a combination of rich copy writing, creative graphic
design, appropriate functionality, standards based programming and a thorough
understanding of the business the website is being developed for.
Process Oriented Model
Our process begins with getting to know your business first. We start by reviewing
your industry as a whole, including your competitors. This will help determine
the target audience the site is being built for, as well as ensure the site
fulfills the needs of the marketplace. We also study your day-to-day operations
to determine the functionality your website should have to support your business.
Next, a site map and functionality requirements are laid out. This will serve
as the blueprint for your website. Then, our copy writers, graphic artists
and web programmers go to work crafting your site. Keeping in constant communication
with our clients, milestones are reviewed and approved throughout the entire
All of our websites are tested for cross-platform and cross-browser compatibility.
Your site needs to look and function the same for all users. After thorough
testing, your website is launched on the World Wide Web. We then stand behind
and support every website we complete. We’re always here to answer questions
and guide you as your organization grows.
The Programming Difference
Standards based programming ensures your website will be properly produced.
This results in websites that look the same and function correctly on all
platforms (i.e. Macintosh, Windows, Linux), within all browsers (i.e. Internet
Explorer, Firefox, Safari) and at multiple screen resolutions. In addition
to this, a standards based website will best be positioned for natural indexing
and ranking by search engines.
To accomplish this we follow the guidelines established by the World Wide
Web Consortium, the International body for establishing web standards and
protocols. We also utilize the latest programming techniques to optimize all
website images and supporting files for efficient downloading.
Colors, images, and fonts on your website represent your company and brand.
They also contribute significantly to the initial appeal and overall usability
of a site. Ask yourself, out of all of the thousands of web pages you have
visited, which sites kept your interest? How did the site’s graphics
effect your perception of the credibility of the business?
Our approach to graphic design is to provide a compelling, professional appearance
to complement the content of your website. Colors, images and fonts are chosen
with your target audience in mind. Rich imagery is used to quickly communicate
theme and intent.
A professionally produced website will result in a consistent look and feel
throughout your entire site, ensuring your brand is effectively communicated
to your customers.
Effective copywriting will provide an informative experience for your visitors,
while compelling them to engage in business with your company. Website copy
should connect your customers to your business on multiple levels. Good copy
will instill trust, provide the right information in order to make an informed
decision and ultimately create eagerness to buy your product and tell others
Our copywriting process beings from the start. We take a serious interest
in learning about your business, and only because of this are we able to effectively
convey your message.
Foundation for Success
Our goal is to position your company for maximum exposure and success on the
World Wide Web. We understand your website is the foundation for all Internet
marketing efforts and is integral to your online success. From brochure sites
to E-commerce to Corporate Portals to Membership Management Systems we are
here to assist.
Contact Us Today to Discuss Your Website Possibilities.
Internet Marketing is Our Passion, We Look Forward to Working With You!
Internet Marketing Solutions, Rochester, NY